What a wicked way to promote your new product which is, essentially the same thing. Tough brief, but carried off with aplomb. And kudos to microsoft for going with the creative.
Everyone knows that microsoft office is updated every so often, but do you know when? This trailer for the fictional film manages to poke fun at itself and the product it's promoting. The result? Personality. People like personality. What I love the most is it tells you virtually nothing about what's new for microsoft 2010, just that it's out. That's right people, i'm not stupid. Don't feed me the fucking information like a drone. Entertain me. Then maybe, I'll make my own mind up. And I'll respect you for allowing me that privilege.