Brilliant writing. Makes the inoffensive John Lewis seem up its own arse with just two words, then BANG - dixon's straight down the line normal kind of guy.
Brilliant design. So simple. No doubt some will mock it for being crude or unsophisticated. BUT THAT'S WHY IT WORKS.
And the tag line. The tag line! How did they get that through? It's the very best kind of play - you kick off with a negative, blink, and end up with the desired message. Reel em in, then reward. Classic.
The client deserves a medal. This kind of idea is normally the Creative's favourite, then the client goes with the third option, probably tagged 'Dixon's. The better place to go'.
Scamp is no more. It was always a good read, and delving into the comments page made me regularly pleased I wasn't in the viciously ego fragile world of advertising. It's been gone for a while, and I guess many people like me dip into if this is a blog... as suggested.
But the blog that's floating my boat right now is lets be human beings. I haven't met Ted, but he's written some of the smartest words about the future of marketing I've ever read. He was the first to blog about my favourite rebrand of the year, and despite being all, like, digital, is always bang on with what [I reckon] people want to engage with. No surprise then that he's an Innocent protege.
And all this despite the glaring lack of apostrophe that hits me like fingernails down a blackboard covered in eyeballs every time I visit.
Let us, Ted. The u is missing.
pic nicked from ted's post about Puccini's rebrand
The other blog that's made it onto the 'I'll start this just after I've checked this' list (seen on the rhs of this blog) is Mr Nick Hand's Slowcoast. Mr Nick Hand is awarded a prefix through sheer admiration. Mr Nick Hand is currently cycling around the coast of the whole of the British Isles (well, most of the bit on the right anyway - N Ireland lost out) blogging and tweeting as he goes. I was hoping I might get to intercept him in Badachro in August where I'm running the Great Wilderness Challenge, but he's already sailed past.
Slowcoast is one of the finest websites around at the moment. It looks amazing (LOVE that wood-cut banner design), and is both simple to navigate around and dead clever which is definitely the most difficult thing to execute. But best of all are Mr Nick Hand's soundslides.
Part of Mr Nick Hand's self set mandate for the trip was to visit artisans on the route. He makes audio recordings of these meetings and sets them to photographs he takes of them doing their thang. Mr Nick Hand is a wonderful photographer, so what you end up with is charming life-affirming accounts of people living rather than earning, set to beautiful images of them engaged in their craft.
Mr Nick Hand is doing all this in aid of the Parkinson's Disease Society. You should sponsor him.
What a wicked way to promote your new product which is, essentially the same thing. Tough brief, but carried off with aplomb. And kudos to microsoft for going with the creative.
Everyone knows that microsoft office is updated every so often, but do you know when? This trailer for the fictional film manages to poke fun at itself and the product it's promoting. The result? Personality. People like personality. What I love the most is it tells you virtually nothing about what's new for microsoft 2010, just that it's out. That's right people, i'm not stupid. Don't feed me the fucking information like a drone. Entertain me. Then maybe, I'll make my own mind up. And I'll respect you for allowing me that privilege.
Well someone sent it to me. And I enjoyed it. And someone told me it's for the drink he puts on his head.
But what is the drink?
It's beautifully executed. Message boards are on fire with comments about how real it is. Some claim to have seen it go out live. Obviously that's bollocks. But then maybe it's only meant for an audience that would recognise that drink.
I'm a massive fan of the Holy Grail. I think it trumps the Life of Brian. So I should hate this parody.
But I don't. i love it. I don't know why Monty Python let them do it. It could have been horrible. But it's great - faithful enough in detail (the structure of sorcerer is perfect), but different enough to make it its own.